POINT S "APPROPRIATE TYRES FOR ALL VEHICLES" CAMPAIGN
Point S, the leading independent tyre and car service network worldwide, is now in 21 cities in Bulgaria. Established in 1971 in France as an association of free entrepreneurs, point S is still true to their common goal - to build and defend the status of specialists and professionals in the tyres and related services and to provide appropriate tyres for all vehicles – shiny or dusty, frivolous or weighty.
In accordance with the campaign concept, the brochure describes each slide in Action Aquapark as a movie:
Genre: Action / Drama / Comedy
Action Rate: 5 of 5
Parents Guide: Min. Height 1.30 m
Plot Outline: A sworn water-slide fanatic and a slippery double-tube activist channel human energy into a shocking new form of entertainment. Their concept catches on, with underground Twister clubs forming in Action Aquapark. The two plot lines interweave until they go the long way down an out-of-control double-pipe spiral toward great fun.
If the mountain were your home, would you have a security cam? And pets? What would your sofa and your wardrobe be? What would the rooms look like, or even the WC? Who would come to visit and would you offer them snowshoes for slippers? Diel Sport makes the mountain feel like home, all the rest is up to you.