Category: advertising


Their Majesties The Cheeses

European Dairy Heritage Campaign

From the land beyond the mountains noble ones come to your table. Pure milk runs in their veins and they possess a soul as old as the land itself. For millennia they rule over the taste of all old and young, poor and wealthy, and the reign is fortunate, delicious, full of energy and bliss for all who ever taste the majesty of True Bulgarian Cheeses.
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The European Dairy Heritage is a three-year program targeted to enhance the image and increase the consumption and demand for European dairy products in Germany and Spain. The program's objectives are accomplished through a combination of targeted information and promotion actions: electronic and printed media, participation in exhibitions, public relations actions, sampling, and product presentations. The concept of the campaign Their Majesties the Cheeses is to present and popularize the original Bulgarian names Sirene and Kashkaval to distinguish them from all others in the variety of the cheeses of Europe.

PROJECT DATA
  •   CLIENT: Economotechniki.gr / Bulgarian Association of Milk Processors
  •   LANDING: 2011-2014
  •   MEDIA: multiple
  •   ©giovanny, ©radostin, ©vess
advertising,identity,photography,print
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    Техни Величества Сирената

    ЕВРОПЕЙСКО МЛЕЧНО НАСЛЕДСТВО

    От земята отвъд планините благородници идват на твоята маса. Във вените им тече чисто мляко и душата им е стара като самата земя. От хилядолетия те властват над вкуса на всички стари и млади, бедни и богати, и царуването им е щастливо, вкусно, пълно с енергия и блаженство за всеки, който някога вкуси от величието на истинските български сирена.
    ...
    Европейското Млечно Наследство е тригодишна програма, насочена към подобряване на имиджа и повишаване на търсенето на европейските млечни продукти и потреблението им в Германия и Испания. Целите на програмата се постигат чрез комбинация от таргетирани информационни и рекламни дейности: електронни и печатни медии, участия в изложения, действия за връзки с обществеността, дегустации и продуктови презентации. Концепцията на кампанията Техни Величества Сирената е да представи и популяризира оригиналните български имена Сирене и Кашкавал, за да ги разграничи от всички останали сред многообразието на европейските сирена.

    ИНФОРМАЦИЯ ЗА ПРОЕКТА
    •   КЛИЕНТ: Економотехники (Гърция) / Българска асоциация на млекопреработавателите
    •   ПЕРИОД: 2011-2014
    •   МЕДИА: разни
    •   ©giovanny, ©radostin, ©vess
    advertising,identity,photography,print
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    Диел Спорт във Фейсбук

    ДИЕЛ СПОРТ ВЪВ ФЕЙСБУК: КАМПАНИЯ

    DIEL SPORT И ПРИЯТЕЛИ | ела при нас във facebook

    ИНФОРМАЦИЯ ЗА ПРОЕКТА
    •   КЛИЕНТ: Diel Sport
    •   ПЕРИОД: 2013-2014
    •   МЕДИА: разни
    •   ©giovanny, ©bliss
    advertising,photography,billboard,internet
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    Diel Sport on Facebook

    DIEL SPORT FACEBOOK CAMPAIGN

    DIEL SPORT AND FRIENDS | come join us on facebook

    PROJECT DATA
    •   CLIENT: Diel Sport
    •   LANDING: 2013
    •   MEDIA: multiple
    •   ©giovanny, ©bliss
    advertising,photography,billboard,internet
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    Appropriate Tyres

    POINT S "APPROPRIATE TYRES FOR ALL VEHICLES" CAMPAIGN

    Point S, the leading independent tyre and car service network worldwide, is now in 21 cities in Bulgaria. Established in 1971 in France as an association of free entrepreneurs, point S is still true to their common goal - to build and defend the status of specialists and professionals in the tyres and related services and to provide appropriate tyres for all vehicles – shiny or dusty, frivolous or weighty.

    PROJECT DATA
    •   CLIENT: Point S
    •   LANDING: 2012
    •   MEDIA: multiple
    •   ©giovanny, ©chocho, ©vess
    advertising,press,billboard,radio,internet
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    Water In Motion

    ACTION AQUAPARK "WATER IN MOTION" CAMPAIGN

    In accordance with the campaign concept, the brochure describes each slide in Action Aquapark as a movie:
    TWISTER
    Genre: Action / Drama / Comedy
    Action Rate: 5 of 5
    Parents Guide: Min. Height 1.30 m
    Plot Outline: A sworn water-slide fanatic and a slippery double-tube activist channel human energy into a shocking new form of entertainment. Their concept catches on, with underground Twister clubs forming in Action Aquapark. The two plot lines interweave until they go the long way down an out-of-control double-pipe spiral toward great fun.

    PROJECT DATA
    •   CLIENT: Action Aquapark
    •   LANDING: 2008
    •   MEDIA: multiple
    •   ©giovanny, ©radostin, ©vess
    advertising,press,poster,brochure,pos
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    ± Gravity

    DIEL SPORT ± GRAVITY CAMPAIGN

    The ± Gravity concept speaks for the extraordinary freedom, lightness, and tranquility felt with Diel Sport's apparel...

    PROJECT DATA
    •   CLIENT: Diel Sport
    •   LANDING: 2007-2008
    •   MEDIA: print, press
    •   ©giovanny, ©radi, ©bliss
    advertising,photography,press
  • Portfolio Taxonomy: 

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    The Mountain Is My Home II

    DIEL SPORT "THE MOUNTAIN IS MY HOME" CAMPAIGN SEQUEL

    If the mountain were your home, would you take the elevator? Would you own a TV set? Or use the vacuum? Diel Sport makes the mountain feel like home, all the rest is up to you.

    PROJECT DATA
    •   CLIENT: Diel Sport
    •   LANDING: 2006
    •   MEDIA: multiple
    •   ©giovanny, ©radostin, ©vess
    advertising,press,billboard
  • Portfolio Taxonomy: 

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    The Mountain Is My Home

    DIEL SPORT "THE MOUNTAIN IS MY HOME" CAMPAIGN

    If the mountain were your home, would you have a security cam? And pets? What would your sofa and your wardrobe be? What would the rooms look like, or even the WC? Who would come to visit and would you offer them snowshoes for slippers? Diel Sport makes the mountain feel like home, all the rest is up to you.

    PROJECT DATA
    advertising,press,billboard
  • Portfolio Taxonomy: 

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    Club Opera

    CLUB OPERA IDENTITY

    Opera is a posh Dinner & Music club with cosmopolitan spirit and stylish interior combining baroque and modern minimalism.

    PROJECT DATA
    identity,advertising
  • Portfolio Taxonomy: 

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