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Just Essentials is personal care product line for babies in the upper mainstream segment. This product line is clearly a baby of our own – brand logo and product logo, contour of the bottles and structural design; design and graphics for the labels and boxes.
The appearance of the products is clean, soft and very light with the touch of fun and romantics. It appeals to mommies, but also catches the babies’ eyes with its cosy, post-country style and vivid illustrations.